About Us

Swallow Store The Swallow Furniture Company was established in 1994 when our first store opened on the Stratford Road in Shirley, Solihull, and this was followed in 1998 by our second store in Warwick Street, Leamington Spa.

At first we sold a wide variety of styles of furniture although it soon became obvious that what people wanted back then was pine,pine,pine! This brought about a change of name from "Swallow Country Furniture" to "Swallow Pine". So began an extremely successful ten year period selling exclusively pine products.

In 2004 we began a gradual shift towards Solid Oak products. We were keen to begin offering hard wood products but had been unable to source ranges at prices we were comfortable with until we began looking at imported products. We established firm links with a small number of manufacturers and importers which we have stayed with and developed. This has enabled us to offer better ranges, better prices and better delivery on Oak ranges consistently over the last three years. This brought about another change of name, to "The Swallow Furniture Company", (we thought this would cover everything and save us changing again in another ten years!).This change of product brought about our most successful period to date but you can be sure we won't rest on our laurels - we are always looking for the next winner! As a small and flexible business we are well known for our ability to provide both innovative and traditional products.




Swallow Store Our speciality is our Solid Oak furniture which offers staggering value for money and includes dining tables, chairs, sideboards dressers, TV cabinets, bookcases, coffee tables, nests of tables, hi-fi cabinets, display cabinets, wardrobes, chests of drawers, bedside cabinets, dressing tables, mirrors and stools, blanket boxes, beds and mattresses.





Swallow Store We continue to offer many ranges of Solid Pine furniture in waxed, lacquered and painted finishes - some featuring Solid Oak tops and handles from both Pinetum and Devonshire Pine.

And don't forget our prints, mirrors and accessories in both Stores.